Enlightened Marketing...

Some friends and I are working on a project. To give you an idea of the project, visit This Site.

One thing I'm learning while working on this project is the importance of having a mastermind team to work with. You get to accomplish so much more when you're working with other like-minded individuals towards the same goal.

Why the word 'enlightened'? Because it means that in all we do, we are looking out for the best interests of everyone involved. We base all our actions on integrity (both as individuals and as a group). We seek to ensure that everyone involved in any way with our project benefits greatly. We seek to serve others with our project. We ask 'who needs this stuff, how can we reach them, how can we help them?'.

In short, we discover people's needs and offer them solutions.

And we're having a blast doing so!

By the way, the idea for our project, and how to make things happen in an enlightened way, came from this book: - I suggest you get a copy and read it.

Incidentally, my friends and I met here: , and they are some of the most wonderful people I've had the priviledge to associate with (love you guys!).

If you are in business, you simply must plug into the network.

More on that in another post.

Blessings to ya!

Marketing At Its Finest

Hope you had a great weekend. I had the most fabulous weekend I've had yet - spent a day at a Safari park with family, then spent another day trying out clothes for an upcoming wedding. What fun!

Anyhoo, back to business. Last night (well actually it was in the wee hours of this morning - 2a.m.) I 'attended' ('participated in' more like) a webinar hosted by Bob Dignard-Fung, with Bob Proctor delivering the (close to) 2 hr session.

The session was on creating Multiple Sources of Income (aka MSI), which Bob Proctor is a master at (heck, he even 'coined' the phrase back in the 60s), and more importantly, it was about Personal Development and the mindset of a successful wealth 'creator'.

For some reason, these guys are offering this week-long training program for just $1!

Lord knows it's priceless in value. Here, go sign up for it now (you'll get mp3 recordings of all sessions, so don't worry, you don't have to sit up late like I did :) ).

Sign up here: Magnetic Freedom Training Seminar

Hope to see you there! Blessings to ya.

By the way, if you don't know who Bob Proctor is, read You Were Born Rich or go watch 'The Secret' right now.


If you desire success in your business or personal life, download the FREE report entitled 'How To Activate Your Success Genes' by signing up for my FREE Success Coaching newsletter here.


Have a great day!

The Single Daily Activity

One good thing about marketing is this: if you are consistent, you will see results.

Someone once said that 'lousy marketing beats no marketing anyday'.

This is encouraging because it means you don't have to be a marketing expert in order to see results. You simply have to choose a few marketing strategies and do them consistently, repeatedly. The results will come.

An expert marketer who does nothing gets nothing in return.

Course it helps if the strategies are things you enjoy doing. For instance, I enjoy writing. Since I learned recently that blogging was a good marketing tool, I've committed to post something useful (which will benefit you, my reader) on my blog at least once each day. 5 minutes or more is all I need to do this.

Results take varying lengths of time to show up (everything has a gestation/incubation period anyway), though I got a prospect within 24 hours of starting this blog! He'd come across it while doing a search for something else online, liked what he read and contacted me. Neato.

More to come.

I encourage you therefore: do something. Have at least One Daily Activity which you do to market your business.

Next time I'll talk about 'The Persistence Effect' and 'The Power of Detachment' in marketing. These tools will turbocharge your efforts, big time.

Thanks for visiting my blog.

God bless ya!

Speaking of Questions...

I was chatting with a friend of mine yesterday - Frank D. Kanu, founder of Genius One Inc and author of Stop Telling...Start Leading! and we discussed, among other things, this issue of asking questions.

It occured to me that each of us could benefit greatly from asking *ourselves* great questions too. Questions are simply excellent tools that help move things forward.

Just as, when you ask others questions, you have to listen with full attention to their answers, in the same way, when you ask yourself questions, pay attention to the thoughts that come up in response.

Good communication with others is not possible until you've mastered good communication with yourself ('know thyself...').

I suggest you read Frank's book. Learn about questions from a Master of the art. Though it talks a lot about managers, remember that you cannot be a good manager of others until you have become a good manager of yourself.

Grab your copy here today:


Have a great day!

Marketing - It's All About The Customers...

Once you grasp this principle, your marketing efforts become fun.

It's not about you, the marketer. Nobody is interested in you (except your mom, maybe). Everyone is interested in himself/herself. So if you want people to listen to you, ask them about themselves.

It's funny what happens when you do this. When you focus on listening to the other person (with full concentration, not with a view to letting them finish so you can jump in with your own comments already), when the other person has done most of the talking about themselves, at the end of the conversation, they often tell you how good at conversations you are!

Another thing that happens is that the one who's been doing all the talking now becomes curious about you and asks you questions along the lines of 'so what do you do'?

This is not your cue to pitch your business though - more on this later. Right now your aim is to build rapport with the person, establish a relationship, discover what their needs and wants are, with a view to offering a possible solution. So when asked what you do, give your 'elevator speech' then go back to asking questions to learn more about the other person.

Marketing, when done properly, aims to establish win-win relationships with people. To succeed as a marketer in any type of business, you must always think in terms of what's best for the other person. Think of ways to arrive at 'win-win' situations. This means being open to the possibility that you may not be the one to provide the person's needs (in which case it helps to be a resource - if you can't help, refer them to someone who can. As surely as the Universal Laws stand, you will be well catered for if you think and act this way).

Notice how this principle applies in any relationship, business or personal.

Here's an article I wrote some years ago on this topic and here's a great little book that teaches you more about asking great questions:

The Story Continues...

Did you watch the educational movies on this site? If you did, you should know the answers to these questions:
a) What do the Wealthy, Middle class and Poor buy on payday?
b) What (according to Robert Kiyosaki) are the definitions of 'Asset' and 'Liability'?
c) What criteria should you use to evaluate a business?
d) Why it is important to be aware of trends in business?
e) Who is the Harvard Business School-trained Professor interviewed in the 'Brilliant Compensation' presentation, and why does he teach Network Marketing as part of the Business Education curriculum in his current Uni?

If you couldn't answer those questions easily, go back and watch those movies. They're short - one is 11 mins and the other one is 27 mins. Go educate yourself - there's nothing blissful about ignorance.

Anyway, here's what I found about network marketing: it is a great opportunity to learn how to run a business ethically (and get paid while you learn). The training in the industry is simply phenomenal, and while you learn, you have the chance to apply what you learn to your business. In addition, the marketing principles you learn are the exact same principles you can use to launch and market any other type of business. I'll share some of them with you in future posts.

I also made another pleasant discovery about the industry: it is huge on Personal Development. In fact, the company I work with (as many other companies in the industry do, I presume) has a recommended reading list of Personal Development books, and encourages us to spend at least 15 mins each day studying Personal growth material. I've found this focus to be very important - I'm becoming a better person as a result of my experience in this industry. I'm learning more, how to always think in terms of others and how best to serve them.

Steven Covey, author of 'The 7 Habits of Highly Effective People' says 'Network marketing has come of age...' and Robert Kiyosaki, author of the 'Rich Dad' series, calls it 'The Business School For People Who Like Helping People'. These are independent voices from respectable individuals who've become open-minded enough to investigate the industry in its own right.

Now I know there are some bad eggs in the industry - which industry doesn't have its scammers? But that's no reason to disregard the entire industry, is it? You don't stop eating at Chinese restaurants just because you had a bad experience at one of them, do you?

The marketing skills I'm learning from this business are helping me promote my Coaching business more effectively. If you're in any way interested in starting a business, you can get real-life training as an Associate in a network marketing company.

Network Marketing Professionals are 'The New Professionals'. Don't say I didn't tell you :)

Here are some of the books I mentioned in this post (and some I didn't:) )

My other income stream...

In my previous post I mentioned how I was a firm believer in the wisdom of having Multiple Streams of Income. When I return to medical practice in August that stream will be revived. However, because I've already established 2 other streams of income, my return to medicine is more a labour of love than a financial move. Plus there's a part of me that wishes to complete what I started when I attended med. school all those years. So I'm going back to do that in August.

My other income stream is a Network Marketing business.

Now don't get all squeamish on me. I too was skeptical of the industry at first - I'd heard so many horrible stories and cries of 'scam'! that I was totally closed to the idea. However, when a colleague (doctor working in Australia) told me about it, (she's someone I respect - very intelligent and savvy), I began to wonder...

I was still very skeptical though and didn't bother doing any research of my own. But that niggling thought never left, and at last my curiosity got the better of me, so I decided to do some due diligence (lesson: never write off something without getting all the facts yourself: don't rely on hear-say. If you do, you could be missing out on some really good opportunities to improve things for yourself and the ones you love).

It helps to think for yourself, I tell ya. Form your own opinions rather than being driven by what 'the masses' think.

I started my 'due diligence' by watching this movie called 'Brilliant Compensation'. It's about 27 minutes long and it explains the business model in very simple terms.

Go watch it now and we'll continue our chat later :)

My story...

Thanks for stopping by. Welcome to my blog.

Okay, here's the deal. I'm a doctor - you know, the type that works in hospitals :), and I am an entrepreneur. I believe in creating multiple streams of income - that way, when one stream dries up, you've still got several streams flowing. Besides, life is much more fun that way.

The first (second) income stream I created was my Performance Coaching Practice. This happened while I was on a career break from medicine. I've always believed in the greatness in each individual, and have always desired to help people release or express their individual greatness. I believe in excellence, and I know there's plenty of room at the top for those who desire to get there. This is what made me decide to create an avenue through which I could help people be the successes they were on the inside. Hence my Coaching practice was born. To get an idea of what I'm about, visit my sites and sign up for the free ezines there. Here are their links:
a) For Success Coaching
b) For Health Coaching

Though this business is about Coaching, I've learnt that I'm really in the business of marketing my Coaching practice. Makes sense when you think about it: if I don't let people know how I can serve them and meet their needs/solve their problems (ie if I don't market my services), I don't get clients. Without clients, I'm outta work.

I love the concept and subject of marketing. Marketing really is all about effective communication. That's why I'm keen to master this skill - it'll benefit me in other areas of my life.