The 'Inner Game' of Marketing

There is an inner game to marketing (I first heard the phrase 'inner game' from Tim Galloway, author of the best-selling book, Inner Game of Tennis), as indeed there is to life iteslf.


The inner game of marketing has to do with your thoughts and beliefs. No matter how much of a marketing expert you are, no matter how good you are at what you do in your business, if your inner game is poor, you will not succeed.


I continue to be fascinated as I grow in my understanding and application of the human mind and its wondrous ways. Truly we are fearfully and wonderfully made.


In life, as in business, you win or lose your battles in your mind before you take the first (outward) step. This is good news because it means you're responsible (to a large extent) for the results you achieve in any endeavour you undertake.


Continue reading this blog as I will expand on this important concept in future entries.


Meanwhile, I am currently looking for 2 business partners to team up with me in my Marketing Business. As you can imagine, you've got to be big on your 'inner game' or at least be willing to learn how to play and win your inner game in this business, for right there (in your 'inner man') is where your success or failure gets decided.


If you'd like me to consider you for this exciting journey (growth and prosperity in the inner game, which gets reflected on the outside as Business Success), then visit this site and watch the 2 educational movies on there. When you're done, send me a message using the 'contact me' link.

Whatever you decide to do, decide now to ace your life's inner game - the journey is fun in itself, albeit challenging at times. Come back here to learn ways to play this game and win.


Have a fantastic day, and God bless ya!


Kem
PS: Here are the links referred to in this entry.
a) Tim Galloway's Inner Game of Tennis
b) Website to visit if you wish to be my Business/Growth Partner
c) Movies to watch (financial education/intelligence is key in any business)

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The 2 Most Important Skills...

If you desire to succeed in marketing, there are 2 main skills you need to master:
a) People skills
b) Communication skils

People are the ones you're marketing to, and if you don't understand how to relate to people your marketing efforts will be frustrated - you'll find them not yielding the results you'd expect.

Life is one big school of marketing.

You are surrounded by people and you need to communicate with them effectively. The skills you need to get on well with people in life are the same ones you need to become effective in marketing.

Even your marketing copy reflects how good (or not) your people and communication skills are.

Here a couple of related tips to help you improve your people skills today:
a) Be genuinely interested in people. People are truly fascinating! Every one you meet has a story to tell. Seek to learn more about people. Ask questions to do this, then shut up and listen to the answers.

b) Seek first to understand others - their points of view or paradigms, their reasons for doing what they do, etc. - before seeking to be understood.

c) Smile more.


2 books that could help you become better at these 2 important skills are:
a) How To Win Friends and Influence People (Dale Carnegie)
b) The 7 Habits of Highly Effective People (Steven Covey)


Buy them from the amazon link on this site or get them from your local library and get reading! Remember to practice what you read or else you'd be wasting time.


Have a great day and God bless ya!