The 2 Most Important Skills...

If you desire to succeed in marketing, there are 2 main skills you need to master:
a) People skills
b) Communication skils

People are the ones you're marketing to, and if you don't understand how to relate to people your marketing efforts will be frustrated - you'll find them not yielding the results you'd expect.

Life is one big school of marketing.

You are surrounded by people and you need to communicate with them effectively. The skills you need to get on well with people in life are the same ones you need to become effective in marketing.

Even your marketing copy reflects how good (or not) your people and communication skills are.

Here a couple of related tips to help you improve your people skills today:
a) Be genuinely interested in people. People are truly fascinating! Every one you meet has a story to tell. Seek to learn more about people. Ask questions to do this, then shut up and listen to the answers.

b) Seek first to understand others - their points of view or paradigms, their reasons for doing what they do, etc. - before seeking to be understood.

c) Smile more.


2 books that could help you become better at these 2 important skills are:
a) How To Win Friends and Influence People (Dale Carnegie)
b) The 7 Habits of Highly Effective People (Steven Covey)


Buy them from the amazon link on this site or get them from your local library and get reading! Remember to practice what you read or else you'd be wasting time.


Have a great day and God bless ya!