How Do You See Yourself?

Marketing is largely about perception.

You know the 'know-like-trust' factor?

Well, people feel they know you, like you or can trust you based on how they perceive you.

The way people perceive you depends on how you see yourself.

Do you see yourself as a salesperson or as an advisor? Which would you rather be seen as?

The term 'sales person' conjures images of a pushy used car salesman or telemarketer, who insensitively pushes their products at you without asking questions to find out your needs. It makes me think of someone 'out to close a sale' whether or not the product would benefit you, the customer. It's like going to a doctor's clinic and having him start prescribing medication for you without first asking you what you're there for in the first place.

An advisor on the other hand, is a problem solver. She first seeks to understand you, where you're coming from, what your needs and wants are. She can't offer you any valuable advice without being armed with the right information anyway. She's like a good doctor who first asks you questions to ascertain your reason for visiting the clinic, in order to enable her offer you relevant, helpful solutions (which may include referring you to someone better able to help you solve your problems.).

In your marketing, if you wish to succeed and have fun while you're at it, see yourself as an advisor. Genuinely become interested in people. Genuinely desire to help them solve their problems. This makes you feel good, and sends out good vibes to those you meet in the course of your day.

See yourself this way and you will attract more customers than you ever thought possible (because your marketing activities will reflect this new perception of yourself, see.).

Have a great day and God bless ya!

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One more thing: feel free to comment on anything I've written so far on this blog. I'd love to hear from you.

Kem